Friday 22 March 2013

Essay - E.B.I - Intro

INTRO :Murdoch stated that "newspapers have to adapt" therefore traditional media is 'dumbing down' as a result of globalisation of the internet. Previously audiences where limited to the way they were able to access products. However through Web 2.0 their is now opportunities for audiences such as social interaction, contribution, adding political changes to society. However this also comes with flaws such as privacy and social isolation. Thus it can be seen that new and digital media has both positive and negative attributes to society.

Thursday 31 January 2013

Sunday Times editor apologises over Israeli PM cartoon

http://www.guardian.co.uk/media/2013/jan/29/sunday-times-editor-benjamin-netanyahu-cartoon

Martin Ivens says Gerald Scarfe 'crossed a line' with image of Israeli PM published on Holocaust Memorial Day

 
The acting editor of the Sunday Times has apologised  to Jewish community leaders for what he said was "a terrible mistake" in publishing a cartoon featuring Israeli prime minister Benjamin Netanyahu, which prompted a wave of anti-Semitism.

THE IMAGE = BELOW :
cartoon-sunday-timesUK Jewish community, Martin Ivens said that cartoonist Gerald Scarfe, although renowned for being "consistently brutal and bloody" in his work, had "crossed a line" with the illustration published in the Sunday Times on Holocaust Memorial Day.

The cartoon, which depicted Netanyahu building a bloody wall entrapping the bodies of Palestinians, "was inexcusable".
 
Rupert Murdoch described the cartoon as "grotesque"
He tweeted : "Gerald Scarfe has never reflected the opinions of the Sunday Times. Nevertheless, we owe major apology for grotesque, offensive cartoon
 
 
The  Sunday Times tried to hold the line on its defence of the cartoon, but by Monday the row had escalated with the Israeli ambassador to the UK, Daniel Taub, condemning the paper

QVERVIEW :
Shows the criticism of the cartoonists in newspapers, perhaps this is downgrading newspapers further by showing the faults within them. The fact that they tried to hold its defence however it had spreaded instantly shows the fast pace of the media and the instant feedback and response that the media gets. The apology of Murdoch was on twitter once again emphasising the power and use of new and digital media to get across to a wide audience.
 

Wednesday 30 January 2013

Case Study - Step 3

Step Three: Choosing individual topic area and relevant theorists

Write here what your case study will involve.  Remember it should be about the impact of new and digital media on.......

Chat sites/ messengers : such as MSN, Yahoo , Skype , BBM and Whatsapp


Explain why you have chosen this topic and why you think this will be a rich area for study.

The moving of platforms ... from computers to smart phones
Phone companies loosing out... the disruption of new and digital technology on traditional
Companies now having to change and adapt method e.g : MSN buying Skype
The negative outcomes of messengers over the past years : e.g : BBM= riots, cyber bullying etc
The access advantage due to wifi- BT etc. - in comparison to traditional ways of communicating.
Social Networking Chats - FB Chat
Whatsapp = cross platform messaging application for all smartphones unlike services such as BBM or iOS




Identify at least three media texts/ products that you will use as your primary sources of evidence to demonstrate the impact of new and digital media in your topic area.  


PLATFORM:
 
 


E-media:



1) Skype -2003
2) BBM-2011


3) Whatsapp-2011


 THEORISTS :
UGC- citizen journalists
Web 2.0 - interactivity
The digital haves/have nots
Capitalism
4G- Wifi 
Pluralism

What is the message of 'Black Mirror: The National Anthem?'

What is the message of 'Black Mirror: The National Anthem?'

The Black mirror can be said to have many messages but most importantly it shows how society is being debased through the desensitisation of content as there is now less privacy and less censorship therefore the audience are loosing their values, the ability to interact and spread content fast as possible for example on Twitter , it also allows the lack of censorship as once something is on the internet it can instantly get spread virally, thus perhaps we are living in a dystopia due to technology rather than utopia. It also shows the disruptive nature of traditional media as new/ digital media is slowly taking over through the technology of smart phones, interactivity of social networking and the citizen journalism through UGC . Moreover it presents political affairs in a satire way to show the debasing of society who only watched the events that mock people or entertain themselves. It also shows the strong belief that society has on Rolling 24 hour news to present the real news , as internet news could be untrue and false rumours therefore many rely on broadcasting services to present the truth.

Tuesday 22 January 2013

Why US Favour Paywalls

Eleven of the country's largest-selling 20 newspapers are either charging for access or have announced plans to do so

Paywalls are becoming increasingly prevalent at newspaper websites across the United States.

Gannett, the largest US chain, expanded its paywall to almost all of its 80 groups over the last 12 months


More than 35% of US newspaper readers are regularly discovering some restrictions in their online surfing,
Most papers allow visitors to access several articles for free before hitting a wall. This so-called "metered model" is the most popular form of charging.


In 2012, all of the major Canadian newspaper publishers also decided to throw in their lot with the paywall crowd


Critics complain that the Times, and other papers, could make more from advertising if they didn't have a paywall, because far more readers would read far more content.

But a Globe & Mail writer argues  that the price of static online ads, which appear on most news sites, has been falling for years. This makes it difficult for them to fund journalistic content.


Washington Post's chief executive, Donald Graham,
He said: "The reason we haven't adopted [a paywall] yet is that we haven't found one that actually adds to profits. But we are going to continue to study every model of paywall and think about that, as well as think about keeping it free."

The figures show the print-online relationship is more complicated than the prophets of digital revolution assume

http://www.guardian.co.uk/media/2012/dec/30/writing-on-paywall-end-of-print


The Latest ABC print circulation returns.
The Telegraph, the Guardian and many of the rest are down overall between 8% and 10% year-on-year:
but their websites – with the Daily Mail breaking 7 million unique browsers a day and other rises jostling behind – go soaring ever higher.

One is the magazine world, both UK and in the US.
It ought to be collapsing, wrecked by the move to the tablets, which fit existing magazine page sizes for the transition

But, in fact, the rate of decline in magazine purchasing is relatively small, with subscriptions holding up staunchly and advertising remarkably solid

Teenage lifestyle magazines were up 54% in 12 months, children's pre-school mags had an 11.9% rise, and women's slimming titles showed a 10% jump.


Already 360 US papers – including most of the biggest and best – have built paywalls around their products
The new fashion is erecting slightly porous paywalls, on the New York Times model – and the Washington Post may be coming to the same conclusion.

Donald Graham, the supreme boss at the Post, gives an interesting hint why it's taken so long to get a paywall. Washington Post is only available around DC, he points out, while the New York Times covers the country from numerous satellite print sites, which are, counter-intuitively, one reason for its paywall recruitment success.


The latest National Readership Survey figures and you'll find 2,493,000 people aged between 15 and 35 following the Sun, 1,039,000 reading the Mirror, and 354,000 and 330,000 Guardian and Times followers respectively. Even the Telegraph manages 188,000 voices of youth.




 

Newsweek unveils final print edition

http://www.bbc.co.uk/news/entertainment-arts-20837502

 The 80-year-old US current affairs magazine "Newsweek" has revealed the image that will grace the cover of its last-ever print edition

A black and white photo of the publication's Manhattan headquarters #lastprintissue.
the hashtag to Twitter is regarded as a backhanded compliment.

The death of the print edition was caused by falling advertising revenues, as audiences moved online.

From the new year, Newsweek will be a digital-only publication. Editor Tina Brown described it as "a new chapter" for the magazine

Newsweek's first edition was published on 17 February, 1933. It made an immediate splash with its front cover, featuring seven photos - one news story for each day of the week.

It gained prominence in the 1960s for its coverage of the civil rights movement

The move to a digital edition will allow 'Newsweek' to cut costs such as printing, postage and distribution.
However it will lose money from print advertisers, who traditionally pay more than their online counterparts.

Friday 18 January 2013

Will the internet end up controlled by big business and politicians?

http://www.guardian.co.uk/commentisfree/2012/dec/23/internet-will-oligarchs-control-it

 Ever since the internet burst into public consciousness in 1993, the big question has been whether the most disruptive communications technology since print would be captured by the established power structures –  and giant corporations – that dominate our world and shape its development.

But because the ITU is a UN body on which every member country has a vote, some regimes construed the conference as an opportunity for enabling governments to begin getting a grip on controlling the net.

motives for doing so varied: some countries saw revised IT regulations as a way of enabling them to levy charges on the giant western companies that currently dominate the net

The underlying reality was that most western countries simply refused to buy into the agendas of the authoritarian and/or developing countries who sought to use the conference as a means to the ends that they desired.

-->>> Instagram, a photo-sharing service that Facebook recently acquired for an unconscionable sum, abruptly changed its terms and conditions

users of the service were required to agree that Instagram could use any or all of their photographs for advertising and other purposes, at its sole discretion.

 Most people saw this as just another illustration of the old internet adage: if the service is free then you are the product.

Others saw it as evidence that Facebook is determined to "monetise" its billion-plus users in any way it can.
But however one interprets it, the inescapable fact is that it demonstrates the extent to which giant internet corporations will try to control their users.


And Facebook is a giant corporation in a way that we haven't seen before. It has over a billion customers, er, users. That's just under half of all the world's internet population.

During a coffee break at a Royal Society conference, I mentioned this to Tim Berners-Lee, the inventor of the web.
"That's nothing," he said. "There are probably 200 million people now who think that Facebook is the internet." Multiply that number by four or five and you have the current position.


John Perry Barlow, the lyricist of the Grateful Dead, launched his Declaration of the Independence of Cyberspace with its stinging contempt for the established order.
"Governments of the Industrial World", it opened, loftily, "you weary giants of flesh and steel, I come from Cyberspace, the new home of Mind. On behalf of the future, I ask you of the past to leave us alone. You are not welcome among us. You have no sovereignty where we gather."

Barlow didn't recognise, that another gang of control freaks would also get in on the act – the Facebooks, Googles, Amazons and Apples of this world. And, in a way, they're making more progress than governments at the moment

Why power has two meanings on the internet

http://www.guardian.co.uk/technology/2013/jan/06/power-laws-internet-john-naughton

Pareto's Principle is a special example: a small number of people/sites/words/etc account for most of the action, with a "long tail" getting very little of it.
Thus, instead of most websites having an "average" number of inbound links, a very small number of sites (the Googles, Facebooks and Amazons of this world) have colossal numbers of links, while millions of sites have to make do with only a few.



Everywhere you look on the internet you find power laws – yes, even in the Guardian's online comment forums, where 20% of comments are provided by 0.0037 per cent of the paper's monthly online audience
 There are millions of blogs out there, a relatively small number of them attract most of the readership...................Various  explanations have been said  for this, but really it's just an illustration of the power of power law distributions


Clay Shirky once put it:
"In systems where many people are free to choose between many options, a small subset of the whole will get a disproportionate amount of traffic (or attention or income), even if no members of the system actively work towards such an outcome.
This has nothing to do with moral weakness, selling out or any other psychological explanation. The very act of choosing, spread widely enough and freely enough, creates a power law distribution".



When blogging went mainstream in the 90s, many people speculated that the net would expand what Jürgen Habermas called the
"public sphere", ie "an area in social life where individuals can come together to freely discuss and identify societal problems, and through that discussion influence political action".



With the relentless consolidation of mass-media ownership in the hands of giant conglomerates, that public sphere had been steadily shrinking in the postwar era, with worrying implications for liberal democracy.



It seemed a racing certainty that a technology that enabled anyone to become a global publisher without having to kow-tow to editorial "gatekeepers" would change things for the better.

Fifteen years on, there are still grounds for optimism, but only if we can find a way of overcoming the tyranny of power laws.





Lessons the tech world learned in 2012

http://www.guardian.co.uk/technology/2012/dec/30/tech-world-lessons-learned-2012
LESSON 1 .... Be careful of what you tweet

 Lord McAlpine case ...whether it was him or his lawyers who came up with the idea of going after the UK Twitter users who tweeted – or retweeted – false allegations that he had been involved in child abuse, but, whoever was responsible, the fact is that it has changed the legal landscape in the UK.

500 or fewer followers could get in touch with McAlpine's lawyers

More substantial tweeters were required to pay damages or face the full force of learned friends in court.

Twitter gives broadcast-type communication power to ordinary citizens and
if a broadcasting network such as the BBC can be held responsible for what it transmits, surely Twitterers should be too?
BUT....
Obviously, people should be responsible for their actions,
But it's absurd to judge the behaviour of a thoughtless individual by the same standards as we apply to that of a professional news organisation such as the BBC


LESSON 2 ... Valuing technology companies remains an inexact science

Before Facebook's initial public offering (IPO), the big question was: how much is the company worth?

Facebook shares fell 24% in the first three days of open trading, a fact that has led some disgruntled investors to contemplate legal action.
 October 2011, HP bought the Cambridge-based company for $11.7bn. Last month, HP announced that it was taking an $8.8bn write-off because it had realised that Autonomy was not worth anything like its purchase price. HP claimed that $5.5bn of the write-off was explained by the discovery of "accounting irregularities".
HP's criticisms are vigorously denied by Mike Lynch, the founder of Autonomy, who has set up a website to contest them.


LESSON 3 : Rasberry Pi

UK Education problem = teaches children how to be passive consumers of technology rather than creators ...
Want to tech kids how to make things in the digital age not just use products

Raspberry Pi Computer  = to help teach children to programme ... turn a TV into a computer

Fast change with the Digital Revolution ... if you don't teach children the fundamental priciples they wont be the masters of their destiny

Massive skills shortage in teachers ... 2/3rds of teachers in UK not qualified to teach ICT course
Teachers are not expert programmers but with new ICT Programme study they have to

1000 engineers for degrees or appretiships = a huge impact on industry and on people

Use outside classroom ... Exploring themselves


LESSON 4 ... Ipads isn't magic bullet for publishers after all

Print publishers hate the web, partly because they can't control what people do with the content that they publish on it, but mainly because they can't make the buggers pay for it.
when the Apple iPad arrived they fell upon it like wolves. they had to pay the Apple 30% tax for publishing through the iTunes store, but at least the customer paid something.

 the gorgeous screen and processing power of the Apple tablet meant that publishers could create "immersive reading experiences" that, coincidentally, kept the reader from venturing out into the nasty world wild web.

 willing to try something new:
Rupert Murdoch launched The Daily the world's first iPad-native newspaper, in February 2011.
He closed it on 15 December 2012, saying that the product "could not find a large enough audience quickly enough to convince us the business model was sustainable in the long term".
An expensive mistake?

That's not to say that iPad-native magazines don't have a place in the digital ecosystem, but they're not the magic bullet the publishing industry once hoped they would be.


LESSON 5 ... Why Facebook should not have a seat at the United Nations

With a billion users, Facebook may have as many people as India, but it's a dictatorship.

So maybe Facebook's CEO would feel quite at home as just like the best dictators, he always knows what is best for his people.

He knows, for example, that they want everything to be "social" – ie open to the world.
He also knows that their petty obsessions with their privacy are just that – petty.

FB announced the termination of users' ability to hide from Facebook searches.

Sam Lessin, one of Zuck's henchmen , told journalists that the ability to hide from the site's search would be "retired" as only "a single-digit percentage of users" actually hide themselves from Facebook search.

Given that Facebook has a billion users, a single-digit percentage could mean tens of millions of privacy "retirees".



LESSON 6 ... Anyone can be book publishers

For a long time, publishers maintained  while the internet was certainly destroying the business models of other industries, book publishing was such a special business that it wouldn't happen to them.
 In the end, every author needs a publisher – doesn't s/he?
Only sad people go in for self-publication.
 The arrival and widespread acceptance of ebooks, with on-demand printing and Amazon's ebook publishing engine have transformed self-publishing from a dream to a reality.

If you've written something and it's in Microsoft Word format, then upload it to Amazon's publishing engine, upload an image for the cover, choose a price and in about four hours it'll be for sale on the web.
And in case you think that self-publishing is just for wimps, remember that that's the way Fifty Shades of Grey started.


LESSON 7 ....Just because governance of the internet is too important to be left to the United Nations doesn't mean that it doesn't need governance

, Because of its history, governance of the net is unduly weighted in favour of US-based or US-dominated institutions.
This was fine when the internet was predominantly a US-European phenomenon.

But now it's a truly global network and we need a multinational governance structure that a) reflects that reality but b) doesn't break the openness and vitality of the system. The first person to crack that problem gets a Nobel prize.


 LESSON 8 ...If you want privacy keep off the net. Or at least encrypt your stuff


In 1999, Scott McNealy,  the CEO of Sun Microsystems, famously observed that consumer privacy issues were a "red herring". "You have zero privacy anyway," he said. "Get over it."
We have been sleepwalking into a networked world where privacy is worshipped like motherhood and apple pie but is abused.
You may wonder why particular ads seems to follow you everywhere you go on the web?
Or why brands you "like" mysteriously turn up in your timeline and in those of your "friends".

Google knows every YouTube video you've ever watched (and also what's in your Gmail). Facebook knows all of this stuff plus your real name.
 US National Security Agency (and possibly also its overseas franchises) is hoovering up all your electronic communications.

western countries are still selling electronic surveillance kit to repressive regimes all over the world.
The only real solution is to switch off your mobile phone and never again use the net.
Failing that, you could try encrypting your email using something such as PGP.

But that's not for the faint-hearted, so perhaps the rule to live by is this: don't put anything in an email that you wouldn't put on a postcard.


LESSON 9 : The Futures Mobile and that's not necessarily good news


2012 showed  the explosion in the smartphones (ie internetmobile handsets)
and tablet computers shows no signs of abating.


(+) 's
we're heading for a world in which most people will access the internet via handheld devices.
 it will be easier for billions of people to integrate the net into their daily lives, with all the benefits that that can bring.

(--)'s
it will be a world in which most people access the net via closed, "tethered" devices that will greatly enhance the powers of corporations that few of us have any reason to trust.
Technology can therefore give and take away technology









 

Saturday 12 January 2013

How Facebook Changed the world - BBC Documentry Summary

PART 1 )

Tunisia, Libya and Egypt -> showing the brutality of the Arab world to the outside world ....

TUNISIA :
Leader = Ben Ali

Mohamed Bouazizi -> Tunisias Martyr:
Fruit seller who didnt have enough money for bribes and his complaints were not listened to therefore he commited suicide by setting fire to himself.


Bouazizi's suicide led to peacefull protests which later led to a street war

Tunisia's state TV reported nothing that was happening

Dictatorship under Ben Ali = > the press was censored  , police arrested those who filmed however some filmed secretly

There were over 2 million FB users in Tunisia =-> Fb was not censored as it was seen as recreational

Tunisia also used blogging / online streaming
90% of people used internet on phones
25% used broadcasting coverage

They used FB to tell people the areas of where police were to therefore avoid them and reach to the demonstrations through another route

The Videos went Viral -> copycat theory -> others started to simmilarily record events

(Al Zazeera TV) -> National Arab TV Broadcasted some of the UGC that was recorded

Conclusion ...( SOCIAL NETWORKING SPEEDS UP SOCIAL CHANGE)

EGYPT :
Leader = Hosni Mubarak

Khaled Mohamed Saeed --> Egypts Martyr
Brutally beated because he exposed the corruption of the police

Blogs in Egypt are not censored -> as the goverment didnt fear the internet

Activists and Jounralists used blogs to find out more about revolutions

Activists used FB to set a date for protests

People couldnt talk directly to others about the revolution but indirectly spoke over phone so that others would hear and spread it through the word of mouth

They tricked the police on FB by saying that they would meet up in different areas to distribute the police away from the main area for the protest

Around 200,000 Egyptians took over Tahrir Square and burnt down the goverment building

Egypt then switched off all networks , all phones and internet went off
This led to millions going out on streets to see what was happening which led to the gathering of protestors

Mubarak used technology to try and appeal and gain peace and respect but no one listened

America were giving around 1.3 billion $ to help keep order

Mubarak was loosing support from Obama, The Army and his people

Mubarak had no other option but to resign

REVOLUTION BY THE DETERMINATION OF THE PEOPLE




 

Thursday 10 January 2013

Police officer guilty of trying to sell information to News of the World

A senior police officer has become the first person to be convicted as a result of the £40m investigations into phone hacking and corruption of public officials

Mr Justice Fulford warned Casburn, a mother of three, that she faced an immediate custodial sentence and the Metropolitan police said she had "betrayed the service and let down her colleagues".

"There may be occasions when putting certain information into the public domain, so called whistleblowing, can be justified." This was not one of them. In this case DCI Casburn approached the News of the World, the very newspaper being investigated, to make money."

She said she had been bullied for two years.
"I think in some circumstances it is right to go to the press, because they do expose wrongdoing and they expose poor decisions," she said.
But the jury rejected her defence

Summary:
Police officer has been reporting information to News of the World and reportedly says it was whistleblowing (saying things in public intrest) , however it was justified she was only doing it for money...
The corruption of society is recognised and the relliability of whistleblowers and ordinary jounalists or reporters can come into question wheteher they are only doing it for money and fame ?

http://www.guardian.co.uk/uk/2013/jan/10/police-guilty-trying-sell-information

The Daily news app was doomed from the start

First Newscorps Rupert Murdoch put up the paywall with The Times

With the Daily Mail Murdoch wanted to prove that he could start and we would buy a news product online...
But he forgot that selling subscriptions takes a lot of marketing expense to acquire customers.
It costs money to charge money.

The Daily Mail was needed around 1 million to break and evemn the basis of shares on the Ipad
Murdoch promised he would sell "millions." In the end, it reached 100,000 subscribers, not nearly enough to compensate for a reported $30m in development cost

The Daily started as an iPad-only offering. Eventually, it branched out to the iPhone and to Android tablets (but only for Verizon customers)

In the breakup of News Corp that is the real outcome of the London news scandals and the Leveson inquiry, the new company had to start cleaning up its books, getting rid of money-losing ventures

Summary :
Money Loosing ventures such as the daily mail has not been though out properly and was a huge loss and far too over aspirational for Murdoch to estimate millions of sales. It shows that Newspapers will have to try much harder to get their subscriptions online as it says ..It costs money to charge money.

http://www.guardian.co.uk/commentisfree/2012/dec/03/the-daily-closes-app-doomed-from-start

2013 Tablet Sales the only hope for Newsapapers ?

2013 tough for newspaper industries

Sporting and royal events such as the birth of Kates maintained advertising and sales this year in 2012

Just over £1bn is predicted to be spent over national newspaper advertising,...9% Less than 2012

All eyes will be on Murdoch's plan to trade News Corps newspaper and book publishing assets from his more profitable film and TV businesses, which will result in more pressure to address the 1 million loss in the Times

The publisher of the Guardian is planning to cut 68 journalist posts in order to help reduce its editorial budget by £7m, after a £44.2m loss in the year 2012

News corp will face major changes, including an effort to get rules barring a seven-day operation at the Times and Sunday Times loosened,
Scrapping the papers' online paywall is not likely to be one of them

At the moment you can't say that any publisher has got the model [to survive] exactly right," says Rob Lynam, head of press at media buying agency MEC.

Russian billionaire Lebedev, who is looking for an investor to share the losses at the Independent and Independent on Sunday, and Financial Times .
Some think Lebedev will be following the success of  the London Evening Standard which is made
free,
Lebedev might consider the same for one of the market's success stories, the cut-price 20p ?

The magazine market will face a projected 7% slide in ad revenue and there has been no growth since 2005; like newspapers, magazines have to get to grips with digital strategy.
Media buying agency executives do not see an issue with advertiser support over the  issue of phone hacking, or the fallout of the Leveson inquiry

Jo Blake, a director at media buying agency Arena, says that, with huge sales expected this Christmas, 2013 should be the year of the tablet. "The key will be tablets and how publishers get to grips with monetising [them]," she says.


Summary :
Magazines also in decline how will they fit into the digital era, and will it be possible. The hope of 2013 Christmas being a boost for tablets is intresting to see whether it will come true and see how newspapers can adapt throughout 2013 for this to happen , is this the only hope left for newspapers.
Murdoch's adaptation of News Corp is also bound to see some change if it wants to subscripe and getting rid of paywalls will not be one of the ways nor cutting prices - however Lebedev of the Independent and Financial times seems to think so ....

http://www.guardian.co.uk/media/2012/dec/16/print-2013-newpapers-cut-costs

 

BBC and ITV apologise to Lord McAlpine for sex abuse allegations

The BBC and ITV have apologised to Lord McAlpine at the high court for "disastrously" and falsely linking him to allegations of child sex abuse.

Lawyers for both broadcasters expressed remorse and withdrew the allegations

The BBC and ITV have already agreed to pay the Tory peer damages of £185,000 and £125,000 plus legal costs respectively

What happened:
McAlpine,took action against the BBC over a Newsnight report in early November that falsely linked him to an allegation of child sex abuse
The following week, Phillip Schofield showed a list of senior Tory politicians allegedly linked to child sex abuse live on air during ITV1's

Apparently nearly 1,000 Twitter users had written to McAlpine to apologise for tweets that falsely linked him to allegations of child sex abuse.

Summary:
Unrelliability of the BBC and their trust may be questioned after this incident and as ITV followed the BBC's allegations and the following week put up Alpines name on the list of politicians also shows the weaknesses of ITV as they perhaps were not willing to check up upon the reasearch and evidence and therefore followed along with BBC's allegations emphasising their careless actions.

http://www.guardian.co.uk/media/2012/dec/18/bbc-itv-apologise-lord-mcalpine

Hw Summary : Only 200mil twitter users

Majority of 500 million twitter users that have registered prefer not to tweet

Twitter now has more than 200 million active users around the world

According to Twitter : The number of Twitterati has shot up from 140 million in May due to events such as the US elections and the Olympics...converting more people from passive to active users

There are more than 500million worldwide registered twitter accounts and more than half prefer not to tweet

Mobile Growth : with 60% using smartphone apps – in the UK 80% of active users are using their phones to access content.

Summary :
There is over 500 million registered account of wich only 200 million are active users and actually post tweets. Perhaps it shows that many people still are passive users and perhaps it will take time for more of them to turn into active users. Shows the apathy and lack of contribution in todays pluralistic and diverse society.