INTRO :Murdoch stated that "newspapers have to adapt" therefore traditional media is 'dumbing down' as a result of globalisation of the internet. Previously audiences where limited to the way they were able to access products. However through Web 2.0 their is now opportunities for audiences such as social interaction, contribution, adding political changes to society. However this also comes with flaws such as privacy and social isolation. Thus it can be seen that new and digital media has both positive and negative attributes to society.
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