Tuesday 22 January 2013

Why US Favour Paywalls

Eleven of the country's largest-selling 20 newspapers are either charging for access or have announced plans to do so

Paywalls are becoming increasingly prevalent at newspaper websites across the United States.

Gannett, the largest US chain, expanded its paywall to almost all of its 80 groups over the last 12 months


More than 35% of US newspaper readers are regularly discovering some restrictions in their online surfing,
Most papers allow visitors to access several articles for free before hitting a wall. This so-called "metered model" is the most popular form of charging.


In 2012, all of the major Canadian newspaper publishers also decided to throw in their lot with the paywall crowd


Critics complain that the Times, and other papers, could make more from advertising if they didn't have a paywall, because far more readers would read far more content.

But a Globe & Mail writer argues  that the price of static online ads, which appear on most news sites, has been falling for years. This makes it difficult for them to fund journalistic content.


Washington Post's chief executive, Donald Graham,
He said: "The reason we haven't adopted [a paywall] yet is that we haven't found one that actually adds to profits. But we are going to continue to study every model of paywall and think about that, as well as think about keeping it free."

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