http://www.guardian.co.uk/media/2012/dec/30/writing-on-paywall-end-of-print
The Latest ABC print circulation returns.
The Telegraph, the Guardian and many of the rest are down overall between 8% and 10% year-on-year:
but their websites – with the Daily Mail breaking 7 million unique browsers a day and other rises jostling behind – go soaring ever higher.
One is the magazine world, both UK and in the US.
It ought to be collapsing, wrecked by the move to the tablets, which fit existing magazine page sizes for the transition
But, in fact, the rate of decline in magazine purchasing is relatively small, with subscriptions holding up staunchly and advertising remarkably solid
Teenage lifestyle magazines were up 54% in 12 months, children's pre-school mags had an 11.9% rise, and women's slimming titles showed a 10% jump.
Already 360 US papers – including most of the biggest and best – have built paywalls around their products
The new fashion is erecting slightly porous paywalls, on the New York Times model – and the Washington Post may be coming to the same conclusion.
Donald Graham, the supreme boss at the Post, gives an interesting hint why it's taken so long to get a paywall. Washington Post is only available around DC, he points out, while the New York Times covers the country from numerous satellite print sites, which are, counter-intuitively, one reason for its paywall recruitment success.
The latest National Readership Survey figures and you'll find 2,493,000 people aged between 15 and 35 following the Sun, 1,039,000 reading the Mirror, and 354,000 and 330,000 Guardian and Times followers respectively. Even the Telegraph manages 188,000 voices of youth.
The Latest ABC print circulation returns.
The Telegraph, the Guardian and many of the rest are down overall between 8% and 10% year-on-year:
but their websites – with the Daily Mail breaking 7 million unique browsers a day and other rises jostling behind – go soaring ever higher.
One is the magazine world, both UK and in the US.
It ought to be collapsing, wrecked by the move to the tablets, which fit existing magazine page sizes for the transition
But, in fact, the rate of decline in magazine purchasing is relatively small, with subscriptions holding up staunchly and advertising remarkably solid
Teenage lifestyle magazines were up 54% in 12 months, children's pre-school mags had an 11.9% rise, and women's slimming titles showed a 10% jump.
Already 360 US papers – including most of the biggest and best – have built paywalls around their products
The new fashion is erecting slightly porous paywalls, on the New York Times model – and the Washington Post may be coming to the same conclusion.
Donald Graham, the supreme boss at the Post, gives an interesting hint why it's taken so long to get a paywall. Washington Post is only available around DC, he points out, while the New York Times covers the country from numerous satellite print sites, which are, counter-intuitively, one reason for its paywall recruitment success.
The latest National Readership Survey figures and you'll find 2,493,000 people aged between 15 and 35 following the Sun, 1,039,000 reading the Mirror, and 354,000 and 330,000 Guardian and Times followers respectively. Even the Telegraph manages 188,000 voices of youth.
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