First Newscorps Rupert Murdoch put up the paywall with The Times
With the Daily Mail Murdoch wanted to prove that he could start and we would buy a news product online...
But he forgot that selling subscriptions takes a lot of marketing expense to acquire customers.
It costs money to charge money.
The Daily Mail was needed around 1 million to break and evemn the basis of shares on the Ipad
Murdoch promised he would sell "millions." In the end, it reached 100,000 subscribers, not nearly enough to compensate for a reported $30m in development cost
The Daily started as an iPad-only offering. Eventually, it branched out to the iPhone and to Android tablets (but only for Verizon customers)
In the breakup of News Corp that is the real outcome of the London news scandals and the Leveson inquiry, the new company had to start cleaning up its books, getting rid of money-losing ventures
Summary :
Money Loosing ventures such as the daily mail has not been though out properly and was a huge loss and far too over aspirational for Murdoch to estimate millions of sales. It shows that Newspapers will have to try much harder to get their subscriptions online as it says ..It costs money to charge money.
http://www.guardian.co.uk/commentisfree/2012/dec/03/the-daily-closes-app-doomed-from-start
With the Daily Mail Murdoch wanted to prove that he could start and we would buy a news product online...
But he forgot that selling subscriptions takes a lot of marketing expense to acquire customers.
It costs money to charge money.
The Daily Mail was needed around 1 million to break and evemn the basis of shares on the Ipad
Murdoch promised he would sell "millions." In the end, it reached 100,000 subscribers, not nearly enough to compensate for a reported $30m in development cost
The Daily started as an iPad-only offering. Eventually, it branched out to the iPhone and to Android tablets (but only for Verizon customers)
In the breakup of News Corp that is the real outcome of the London news scandals and the Leveson inquiry, the new company had to start cleaning up its books, getting rid of money-losing ventures
Summary :
Money Loosing ventures such as the daily mail has not been though out properly and was a huge loss and far too over aspirational for Murdoch to estimate millions of sales. It shows that Newspapers will have to try much harder to get their subscriptions online as it says ..It costs money to charge money.
http://www.guardian.co.uk/commentisfree/2012/dec/03/the-daily-closes-app-doomed-from-start
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