No More Trust in the BBC !

Media Story : 18/12/12

• Nearly half the public have less trust in the BBC since the Jimmy Savile scandal began, according to an opinion poll produced on behalf of MediaGuardian
• Due to the the axing of a Newsnight investigation into the late presenter's activities
• 19% of the 300 surveyed say they trust the BBC "much less than before"
• Almost half – 48% – of respondents felt the Savile affair was "the worst crisis" in the BBC's history,
• However, despite the damage done to public perceptions, Conquest Research found that the BBC remains by some distance the most trusted source of UK news
  with 39% of respondents choosing it as their most trusted, ahead of
  ITV (13%),
  Sky News (10%),
  the Guardian (8%)
•  Trust remains for the BBC, but that this can easily be eroded.
• "The perception is that it has made genuine mistakes and is making efforts to sort them out in a transparent and self critical way, and that recent events in reality constitute more cock-up than conspiracy," said ((David Penn, the managing director of Conquest Research ))

Overview / Summary:
This shows the effect of mistakes within trusted and relliable sources . BBC still regardless of the scandal is the most trusted site however the survey suggests that the trust can easily be erroded bu their nistakes and the way they handle the situations.  It questions whether now audiences trust mediated stories as they have now seen the outcome of cases such as the Newsnight scandal and perhaps now have doubt about their trust in traditional sources such as the BBC.


http://www.guardian.co.uk/media/2012/dec/18/public-trust-bbc-jimmy-savile