http://www.guardian.co.uk/media/2012/dec/07/sunday-times-circulation-falls
News International's Sunday title had an average weekly circulation of 894,992 in November, a 7.51% year-on-year fall, according to the latest Circulations figures published on Friday.
The best month-on-month performerwas the Observer down 0.77% compared to October, to 236,179.
Guardian News & Media's Sunday title was the worst year-on-year performer with sales down 11.46% compared to November 2011.
The Sunday Times has been experimenting with thr fall since September, when management decided on a strategy u-turn and introduced more than 9,000 bulk copies given free to consumers to boost circulation numbers.
News International , The Observer and the Sunday Telegraph where organizations that stopped the bulk copies in 2009 as it artificially inflates circulation as consumers receive them for free.
TABLOIDS :
Rupert Murdoch's Sunday edition of the Sun crept ever closer to falling below the 2m sales mark, with average weekly circulation falling to 2,009,282 in November.
The worst performer in the tabloid market was Desmond's Daily Star Sunday, which fell 5.35% month-on-month, to 368,268.
Like other Sunday tabloids the title has seen its 2011 circulation boost resulting from the closure of the News of the World ebb away.
News International's Sunday title had an average weekly circulation of 894,992 in November, a 7.51% year-on-year fall, according to the latest Circulations figures published on Friday.
The best month-on-month performerwas the Observer down 0.77% compared to October, to 236,179.
Guardian News & Media's Sunday title was the worst year-on-year performer with sales down 11.46% compared to November 2011.
The Sunday Times has been experimenting with thr fall since September, when management decided on a strategy u-turn and introduced more than 9,000 bulk copies given free to consumers to boost circulation numbers.
News International , The Observer and the Sunday Telegraph where organizations that stopped the bulk copies in 2009 as it artificially inflates circulation as consumers receive them for free.
TABLOIDS :
Rupert Murdoch's Sunday edition of the Sun crept ever closer to falling below the 2m sales mark, with average weekly circulation falling to 2,009,282 in November.
The worst performer in the tabloid market was Desmond's Daily Star Sunday, which fell 5.35% month-on-month, to 368,268.
Like other Sunday tabloids the title has seen its 2011 circulation boost resulting from the closure of the News of the World ebb away.
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