Dear Mr Murdoch
I am writing to discuss your view on charging for news online, in my opinion I see this as a terrible and useless idea for today’s society. Why would audience want to pay for news when they can get it for free on their TV and phones from various sites? .I consider the view that professionals need to be paid and that many newspapers will lose out due to the cut of profit from newspapers. However does the loss in profit mean that you should moneymise newspaper businesses through the web.
Your quote that “The world is changing and newspapers have to adapt” is seen to have started to have impacts through The Times by the “Pack’s” available such as
The Web Pack
For your laptop or desktop with unlimited access to thetimes.co.uk and thesundaytimes.co.uk....£1 per week for the first 3 months.
The Digital Pack
A tablet edition, through our Smartphone app or online...£4 per week
The Classic Pack
Read the paper every day. Enjoy unlimited access to our Smartphone app and online too.
£6 per week
Nevertheless how much do these “packs” truly adapt newspapers into the changing world of today. It provided news instantly and on the go however it doesn’t adapt into the social attitudes of saving money and becoming active audiences; nor does it help target specific niche audiences.
Therefore In conclusion I suggest you consider the factors of how “The world is changing” before you consider the reasons of how we should adapt newspapers. The subscription of news in my eyes will be a huge disadvantage to targeted readers that read the Times and then when they click on a article on the online site find out they are only able to read 4 lines. This will be a huge disappointment and a huge loss of primary readers.
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