Wednesday, 26 September 2012

H/W -Google : 26/09/12


  •   Who owns the site?

Larry Page / Sergey Brin
       
  • Do they also own any traditional media businesses? (Give details).

  • No
      
  • What other internet sites do they own?

  • Loads such as : YouTube, Blogger, Android-software for mobile phones, Picasa ...etc: http://en.wikipedia.org/wiki/List_of_acquisitions_made_by_Google 


  • What is its revenue?

  • US$ 37.905 billion


  • What is its overall worth?

  • Around $200 billion



  • Research five key facts about the institution.

  • -->Google has been estimated to run over one million servers in data centers around the world
    --> The largest network of translators in the world the homepage is available in over 80 languages
    -->Google has more than 1 million serveres - 2% of the worlds total
    -->Google Inc. currently owns and operates 6 data centers across the U.S
    -->In 2011, 96% of Google's revenue was from its advertising programs



  • Find three quotes (with references) about the institution.

  • --> "Whether it's Google or Apple or free software, we've got some fantastic competitors and it keeps us on our toes". - ( Bill Gates)
    --> If it isn't on Google, it doesn't exist. - (Jimmy Wales) - Founder and Promoter of Wikipedia
    --> My job as a leader is to make sure everybody in the company has great opportunities, and that they feel they're having a meaningful impact and are contributing to the good of society. As a world, we're doing a better job of that. My goal is for Google to lead, not follow that. - (Larry Page)



  • Summarise two linked Wikipedia articles (5 bullet points each)

  • Google executive Marissa Mayer to become Yahoo CEO in surprise move -16.06.2012
     http://www.guardian.co.uk/technology/2012/jul/16/google-marissa-mayer-yahoo-ceo
    --> Marissa Mayer, one of Google's top executives and its first female engineer, will be the next chief executive officer of Yahoo
    -->It is surprising as Yahoo has struggled for years to keep up with Google in search ads as Facebook has eclipsed it in display advertising.
    -->There wasn't any indication from Google's top managers that she was about to leave
    -->She takes over at a company that has been roiled by scandal and argument
    -->Colin Gillis, a tech analyst at BGC Partners in New York, said  she was a great appointment and a loss for Google. "She is in a different league and knows the business" he said.

    Google Struggles to Give Away $10 Million- 06.28.2010
    http://www.wired.com/business/2010/06/google-struggles-to-give-away-10-million/
    -->On Googles 10th anniversary in 2008, Google promised $10 million to the best five ideas for using technology to improve the world, through Project 10100
    -->Google announced this cash prize contest in September 2008
    -->Over eight months later, the company has yet to announce the winners.
    --> The company’s press department has yet to respond to our inquiries about the project.
    -->Google has not said a peep about this competition in nine months — despite having apologized for delays as early as March 2009


  • List the key info provided on the company’s corporate homepage.
  • http://www.google.com/about/company/
    --> Incorporation in September 4, 1998 , Founded - 1988
    --> There are more than 30,000 Googlers behind the tools that you use every day—from search to Chrome
    -->Larry Page,described the “perfect search engine” as something that “understands exactly what you mean and gives you back exactly what you want"



  • infographic about the company.



  • Embed a YouTube video about it (summarise 5 key points).



  • --> Estimated that a ad on the google homepage would cost 10 million
    --> Yahoo turned down the chance to buy google for $1 mill in 1997
    --> Today Google is worth $200 billion and Yahoo $20 billion
    --> The Im feeling luck button costs google over $100million a year
    --> Google has more than 1 million serveres - 2% of the worlds total

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