Traditional Paper Based Form
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Online news site
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Has a purchase price. Is not Free
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Has predominantly free content
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Certain retailers sell newspapers
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Can be accessed anywhere with internet access
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Can be easily destroyed or marked
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Content remains even if portal of access is destroyed
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Usually target a specific audience base
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Appeal to internet audiences - W
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Costly to produce; paper, printing etc.
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Less costly as they use website builders
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Costly to distribute
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Cheap to distribute
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Stories are limited as it is aimed for certain audiences
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Can offer countless news stories at any one time plus the ability to archive stories, although many of these news stories are simply replications or re-workings of main news stories and may be cut and pasted news stories from other mainstream news sites.
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Only print version of story available
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Only online version is available
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Cannot be updated immediately and regularly
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Can be updated and edited instantly
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In not interactive
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Can be interactive
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Cannot allow audience immediate feedback/ citizen journalism
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Allows audiences to express their beliefs through comment sections
Allows interaction between audiences and institutions
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Can offer in-depth analysis and comment but is limited by space
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Varied options for expansion of topic matter. In depth editorials and comment
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Audience Gratifications of The Guardian website.
Feature
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Audience Gratification
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Long-running chat boards
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Interaction with their audiences
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Network of weblogs
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Leaving comments on articles
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Can make an audience feel powerful by creating the idea that they are challenging the news institution’s values
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Readers can access articles online, on mobile devices through RSS feeds or on eBook readers.
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Can allow easy and faster access (audiences can easily access content wherever, and whenever.
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Varied selection of categories in easy accessible genre areas
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Appeals to mass audiences as audiences can pick what appeals to them
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Images
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Allows audiences to empathize and increases identification
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Podcast
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Audiences gain more information and the sense of connection
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Access to paper-based content
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Appeals to wider audiences who like paper based articles (sophisticated audiences)
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Dating sites/ personals
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Gives chances to interact
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